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    About Us

    Link International has been supplying quality imported motoring parts and accessories since 1987. For over 30 years Link International has been a continuous link between high end overseas suppliers and Australian retail outlets: providing the know-how and distribution network essential when selling quality products.

    Link Building Front

    We are renowned throughout the industry as suppliers of motorcycling essentials and represent some of the world's top brands. Link's product range includes Motul Motorcycle Oil and Maintenance Products, Pirelli Motorcycle Tyres, AGV Helmets, RK Chain & Sprockets, Arrow Exhausts, Macna Apparel, Nelson-Rigg Luggage, Merlin Apparel, TCX Boots, Ipone Oils, Ferodo Brake Pads, Dynavolt Batteries, Polisport Plastics, Ariete, Vee Rubber Tyres & Tubes, plus many more including a line of related workshop products.

    With over 100 staff across the country, Link International is one of Australia's premium importers and wholesale distributors of quality motorcycle parts and accessories. The company is recognised as a market leader in terms of the diversity of media advertising, social media representation and external promotions it undertakes. Link International's marketing strategy is designed to support its suppliers and dealers by providing the largest and most dynamic exposure for its premium product range and therefore assist with generating the greatest amount of customer interest.

    Our product management system is designed to keep our brands ahead of the competition; and more importantly, to ensure that we keep the promises we make to both our suppliers, clients and customers.

    Link-International-Building

    Company History

    Link International was first established as a motorcycle wholesaler and importer in 1987 supplying a selection of high quality parts to the Australian Motorcycle public via our dealer network.

    Our dynamic company history is shown below:

    1987

    Link International is founded by Chairman, Hiro Sakane. Link begins distribution of high quality spare parts and accessory brands such as RK Chains to the motorcycle market.

    1993

    Link sales steadily increase to new heights. As a result Link builds and relocates into new Brisbane warehouse facility located on the flourishing Brisbane-Gold Coast corridor.

    1995

    Due to Link International’s growing Australian and world-wide reputation as a quality Motorcycle Wholesaler, Link gains the sole Australian distribution rights to Motul oils.

    1996

    The Brisbane warehouse building is doubled in size due to strong sales growth.

    1998

    Link International diversifies and begins distribution into the automotive market with a range of Motul lubricants.

    2000

    Chika Sakane joins Link International to help with the growing business demands of the thriving company.

    2000

    Link International expands it's operations to now include an Automotive division. Link Auto's portfolio of high quality automotive brands include Motul Oils, BMC Air Filter and Nismo. To find out more information about the Link Automotive division click here.

    2001

    Awarded the Motul Oscar Award for No. 1 Distributor Performance in the Asia and Pacific Region.

    2002

    Link International builds a new 2200sqm warehouse facility in Brisbane to cater for the increasing range of products and sales growth.

    2003

    Total employment of Link International and its agents reaches 50 staff members.

    2008

    Due to unprecedented demand for Link International’s products, construction of the new Head Office Distribution Facility in Brisbane is completed. The new building has leading edge sales and distribution technology in a 8000sqm facility.

    2009

    Link International secures Australian distribution rights for the Pirelli Motorcycle Tyre range.

    2009

    Total employment of Link International and its agents reaches 90 staff members.

    2010

    Link International expands its product range by securing the exclusive Australian distribution rights for Vortex Racing Products and Brembo.

    2012

    Link International secures the exclusive Australian distribution rights to Arrow Exhausts.

    2013

    Development of Link International's own brand of off-road accessories called States MX.

    2014

    A new 3300m2 warehouse next door to Link International's current building is purchased for future long term growth.

    2015

    Link International develops range of RK Sprockets.

    2016

    Link International secures the exclusive Australian distribution rights to Arisun ATV tyres.

    2017

    Link International launches into the Apparel segment with Macna and Merlin.

    Link International launches into the Apparel segment with Nelson Rigg.

    Link International launches into the Apparel segment with AGV.

    Link International launches into the Apparel segment with TCX Boots.

    2018

    Link International secures the exclusive Australian distribution rights to Nitro Helmets.

    2021

    Link International secures the exclusive Australian distribution rights to Ipone Oils.

    2022

    Link International expands their apparel range into the Off-Road market & secures the exclusive Australian distribution rights to Shot Gear.

    Link International expands their apparel range and secures the exclusive Australian distribution rights to Difi.

    AGV

    Ariete
    Arisun
    Arrow
    Bearing Worx
    BMC
    Champion

    Difi

    Dynavolt

    Ferodo

    Hiflofiltro
    Ipone
    Keiti
    La Corsa
    Macna
    Merlin
    Motocell
    Motul
    Nelson Rigg
    Nitro

    Pirelli

    Polisport

    RK Takasago

    Roadstar
    Statesmx

    Shot Gear

    TCX
    Vee Rubber
    Vortex

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